A visionary polymath in design — part strategist, part artist, all precision.
Branding | Systems | Service | Product | UX-UI | Digital Twins | Spatial Design
Rehan Saiyed is an accomplished design leader with 20+ years of experience delivering end-to-end solutions across both digital and physical touchpoints.
He specialises in blending the physical and digital (“phygital”) realms to craft immersive user experiences in sectors ranging from retail and hospitality to finance, public sector and cultural institutions. His expertise spans brand strategy, systems and service design, user experience (UX/UI) design, spatial/environmental design, and emerging technologies like extended reality (XR) and digital twins.
Rehan excels at leading cross-functional teams to bring innovative, human-centered design solutions to life, ensuring every project aligns with both user needs and business objectives. He leverages proven frameworks such as Jobs-to-be-Done (JTBD) and Value Proposition Design (VPD) to inform strategy, and his collaborative approach has driven projects recognised by prestigious awards like the Cannes Corporate Media Awards, Marcom Awards, and Creativity International Awards, among others.